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This site began as a workspace for my master’s thesis in experience design, and many of the older posts reflect that deep dive into how we design for meaning, usability, and connection. These days, it has become the home for my ongoing exploration into the world of artificial intelligence or more specifically, how we shape AI personalities and multi-agent systems to interact more like us and with us.

My professional path spans digital strategy, UX, service design, and storytelling, and I’ve always gravitated toward the intersection of human behavior and emerging technology. That journey has now brought me to some key questions. What kind of people do we want our AIs to become? How do we such AI personalities, and how would they evolve? Are there parameters we can use or should use?

Alongside this work, I am actively navigating the job market. I am not just looking for the right position, but the right context for what I do best: connecting design, psychology, and technology to build human-centered AI personalities and services. This site is both a portfolio and a place for reflections, experiments, and a few quiet rants about the process of carving out a role in a field still finding its language.

Welcome, and feel free to explore.